Alex Watts
Experience

May – July 2026 · Berlin

SPREAD AI

Go-to-Market Resident

Berlin-based enterprise software company that connects complex product and engineering data in a unified digital model.

CUBE 2026 campaign, planning, and logistics
1 month
LinkedIn posts promoting product and events
30+
Slides in a database built for an automated sales-deck tool
400+

01 The company

SPREAD is a Berlin-based enterprise software company with over 100 employees that connects complex product and engineering data in a unified digital model.

Customers include BMW, Volkswagen, and Rheinmetall.

02 The role

I supported field marketing, event campaigns, content creation, and sales enablement, and worked directly with the Field Marketing Manager, Strategy & Operations Lead, and SVP of Go-to-Market.

I was originally hired to support the Field Marketing Manager, but my role was rapidly expanded to include general marketing, sales enablement, building GTM tools, and partnerships.

03 What I did

  1. CUBE 2026

    • Executed a 30-day marketing campaign for CUBE 2026, SPREAD’s invite-only Engineering AI conference, covering pre-event, on-site, and post-event activities.
    • Planned and executed event logistics for CUBE 2026.
    • Tracked LinkedIn performance post by post and adjusted timing, format, and internal promotion based on what drove engagement.
    • Wrote a 12-page executive briefing summarizing the takeaways from CUBE 2026.

  2. Industrial AI Summit

    • Built a marketing campaign plan for the 2026 Industrial AI Summit (INAI).
    • Coordinated INAI registration operations across SPREAD’s sales team and two partner startups.

  3. Content

    • Wrote 30+ LinkedIn posts promoting product and events, including content for SPREAD’s co-CEOs and sales team.
    • Created and edited pitch decks for company boards, built with sales, PMs, and engineers.

  4. Sales enablement

    • Developed frameworks for the sales team, including event-driven pipeline generation.
    • Created a process for turning event contacts into sales leads, where none existed.
    • Built an AI-searchable database of over 400 existing PowerPoint slides to support automated sales presentation creation.

  5. Data and tracking

    • Built and managed Excel and Salesforce databases to track sales activity and results.
    • Tracked performance through dashboards.

04 Tools

  • Salesforce
  • HubSpot
  • Figma
  • Claude Code
Experience